How to Unmerge Companies in HubSpot (2026)

Can you unmerge companies in HubSpot?

No. The knowledge base answers its own question, "Can I unmerge records?", with "It's not possible to unmerge records." For companies, HubSpot documents exactly one workaround: the secondary company's domain is kept as a secondary domain name on the survivor, and you can use it to create a new record.

Both statements come from HubSpot's own merge records documentation. So a merged company is not a click-to-undo situation, but it is a recoverable one, and companies actually have the best documented starting point of any object.

HubSpot also leaves a trace. The surviving company keeps a property named Merged company IDs containing the Record ID values of all companies previously merged into it. Hover on the value and click Details to see who performed the merge and when. To find it, open the company, click Actions > View all properties in the left panel, then search "Merged".

What actually happens when two companies are merged?

The primary company's property values win by default, with the secondary filling only blanks. The secondary company's domain becomes a secondary domain name on the survivor, lifecycle stage keeps whichever stage is furthest down the funnel, page views and visits are combined, and all activities and associations merge onto one record.

The result is a blended record: two timelines on one company, two association sets on one company, and analytics that are the sum of both, all of it documented merge behavior. Property values from the secondary company either filled a blank on the primary or lost out to the primary's values, often leaving property history as the only place they still appear. That is exactly why pulling two companies back apart by hand is tedious.

How do you manually rebuild a merged company?

Use the documented workaround: create a new company from the secondary domain name the survivor kept, then repopulate it by hand. Check the Merged company IDs property to confirm what was merged and when, and review each property's history on the survivor to find values belonging to the lost company.

1. Confirm the merge. On the surviving company, click Actions > View all properties and search "Merged". The Merged company IDs property lists every company that was merged in; hover the value and click Details for who did it and when.
2. Create the new company from the secondary domain. Per HubSpot's docs, "you can use the resulting additional email or domain name to create a new record." The lost company's domain is sitting on the survivor as a secondary domain name.
3. Check the merge history export, if it applies. If the merge was performed in the Data Quality tool within the last 90 days, export merge history (Data Management > Data Quality > Manage Duplicates > Actions > Export merge history). The export contains the records' property values prior to the merge plus the merge timestamps, which is exactly what you need to repopulate the new company. Note it does not cover manual record-page merges, and the duplicate tool requires a Professional or Enterprise subscription.
4. Otherwise, copy values from property history. Because the primary's values won the merge, values that belonged to the lost company may now exist only in the surviving company's property history.
5. Rebuild context by hand. Re-associate the correct contacts and deals with the new company.

The export route is worth checking first: it is the only place HubSpot hands you pre-merge values in one file, per the duplicate management documentation. If your merge was manual, or older than 90 days, property history is what remains.

What can a manual rebuild not restore?

Activities, associations, and combined analytics. Every timeline activity from both companies was merged onto the survivor, all associated contacts and deals were combined the same way, and page views and visits were added together. HubSpot documents no way to split any of that back onto a recreated company.

• * Activities: the combined timeline stays on the surviving company. A manually created company begins with no history.
• * Associations: you can re-associate contacts and deals by hand, but nothing tells you which belonged to which original company.
• * Analytics: page views and visits were combined during the merge, and there is no documented way to divide them again.
• * The recycle bin: HubSpot's restore deleted records article never mentions merged records, so there is no documented path to recover a merge loser from the bin.

A calm word of caution: do not delete the surviving company hoping to reset things. Deleting and restoring it is not a documented way to undo a merge, and the survivor is the only record that still holds all of the combined data and its property history.

How does Emergency Unmerge fix a merged company?

Emergency Unmerge reconstructs both original companies from property history, timestamp forensics, and association patterns. Install the app, scan the merged company for free from the sidebar card, generate a reconstruction plan, then review every field with confidence scores before executing. The full flow takes about five minutes end to end.

Merged companies often come in batches, usually after an import or a dedupe session. The Free Bulk Scan checks up to 10,000 records per job, by CSV upload or by selecting a HubSpot list, and reports every merged company with an estimated credit cost for each. It is free, read-only, and never modifies your CRM. For large cleanups, the bulk unmerge itself runs as a guided recovery with our team; start by requesting a free consultation.

How much does it cost to unmerge a company?

Scanning is free, and credits start at $4.99 for 100. A typical company unmerge costs 15 to 100 credits, which is $0.75 to $5.00. Chain merges involving several records run 100 to 850 credits. The free scan quotes the exact credit cost before you commit to anything.

Credit packs: 100 credits for $4.99, 250 for $9.99, or 500 for $19.99. Per-credit purchases are $0.05 each ($0.04 at 250 or more, 100-credit minimum). No subscription, and credits never expire. Full details on the pricing page.

How do you prevent the next bad company merge?

Snapshot before you merge. Emergency Unmerge's free Pre-Merge Backup captures every property and association on both records before a merge, so a wrong merge becomes a free, instant, 100% accurate restore. For ongoing protection, CRM Data Backup & Restore by Third Space backs up contacts, companies, and deals automatically.

Pre-Merge Backup is built into the sidebar card, and you can re-snapshot anytime for free to capture the latest state. For portfolio-wide coverage with one-click restore, see CRM Data Backup & Restore by Third Space, free up to 2,000 records.